Simple Yet Effective Advertising and marketing Ideas For Small company
Hence what’s the answer to this troubling problem will our only choice be to buy like drones in these giant warehouses?
If you own a bricks and mortar expert store like a camera shop or a tool store likelihood is that you are struggling to make money by cutting margins and overheads significantly. This country has to get back to offering value in the shape of wonderful post-sale and pre-sale customer service, offer experience and employ folk who know what they are doing, not someone who has neither initiative, character nor expertise.
Look at what the major chains don’t offer and you’ll see that consumer service is a thing of the past, their stores all look the same and if they have not got what you want, you are sunk. Local businesses are what make a community and folk who’ve chosen to start their own businesses have a fondness for what they do and they really like to help when was the last time that occurred in your local Walmart?
Google is doing everything to prompt small local businesses to get a web site. If you have a highly specialised business your internet site can instantly become number one when someone searches for Your City and your expert service. Just this straightforward minimal cost marketing solution can bring in loads of new customers. For a small charge you can be listed in local directories, your local Chamber of Commerce and on Angie’s list, which may add up to more visibility and less cost than any costly magazine or weekly news paper ad, and don’t forget mobile web access.
Beginning and maintaining an internet site is not complicated or pricey, these days a tasty Wordpress site can be built in less than 2 hours all that it costs is monthly hosting and a web site name fee. On a local strip I recently asked eleven small business owners if they’d an internet site and just one announced yes. If you want to kick off your own business the market is completely open to help these folks out and make yourself a great living, I just wish I had the time.
All a small local business needs is a Google map of where they are, a page explaining what they do, a section that gives opening hours and contact information, some great footage and maybe a history of the business and that is it!
Add an opt in box and an once per month newsletter can go out, coupons can be sent and sales articulated, and with the addition of some affiliate advertising the site can basically make the business owner some money even after covering the minor costs concerned.
Online businesses have a much more hard time getting themselves to the top of the search site list ings. They have tougher competition and have to handle back linking, article writing and SEO and lots of other marketing strategies they must employ to achieve success. A small local business blog built on WordPress can also operate as a means for purchasers to ask questions about services and products also, cutting back on in-going calls that always come when making an attempt to handle other customers. It’s all about attraction promoting and getting business back to how they should be unique, helpful and informed businesses with excellent purchaser service that provide a pleasurable shopping experience for all who walk thru the door. marketing ideas for small business